Virgin Hotel on Music Row, 15 stories, 262 rooms, music club

[thenorthchannel]

Yesterday.   They would have been just 2-3 weeks from their first guests at this point if not for the pandemic.

[rolly]

Caught this shot on their twitter updates. I hope this plandemic is over soon and they can open this up pronto!

[nashvylle]

what is the red brick 3 story house in the foreground and the 2 story yellow house in the back right?

[markhollin]

Virgin Hotel is laying off 21 employees even before their planned May 3rd opening.

More behind theNashville Post paywall here:

https://www.nashvillepost.com/business/economic-indicators/unemployment/article/21130728/virgin-hotel-lays-off-21-prior-to-opening

[Armacing]

1 hour ago, markhollin said:

Virgin Hotel is laying off 21 employees even before their planned May 3rd opening.

All they really need is a caretaker to watch the  place for the next few weeks.  Where's Jack Nicholson when you need him?

[LA_TN]

Looking up Demonbreun

[nashvylle]

It's crazy how your camera makes Ascend Amphitheater look like a short walk to the Virgin Hotel. 

[AF-Nash]

Wouldn't you wish it was located somewhere on KVB? I would trade it right where that Tri-what brand hotel, or the Drury is located.

[Native]

Noticed this morning that the sign was turned on.  Here it is from Demonbreun Street.

 

And a little closer.

[titanhog]

^^Seems like a small Virgin.  They need a bigger Virgin. 

[markhollin]

Exterior complete.

Looking SW from parking garage at Division St. and 17th Ave. South:

Looking south from parking garage at Division St. and 17th Ave. South:   

Looking SE from Division St., 1/2 block west of 17th Ave. South:

Looking NE from alley between Music Square West (17th Ave. South) and 18th Ave. South:




Looking north along Music Square West (17th Ave. South), 1/2 block south of Division St:

Looking north along Music Square West, 1/4 block south of Division St:

Looking NW from intersection of Music Square West and Division St:

Looking south from intersection of Music Square West and Division St:




Looking SW from intersection of Music Square West and Division St:




Looking SE from intersection of Music Square West and Division St:




Looking south from intersection of Music Square West and Division St:

[Auntie Yock]

^How better that building would be if it still had a certain antebellum house incorporated into the design at the corner.

[DDIG]

It turned out well. I'm reminded how long it has been since I've driven down that corridor, or West End for that matter, since the shutdown. 

[markhollin]

Some interior shots gazing in through windows:

 

[MLBrumby]

Looks great! 

[markhollin]

Signs illuminated.

Looking SW from Division St., 1/4 block east of 17th Ave. South:

Looking east from Division St., 1/2 block west of 17th Ave. South:

Looking north from Music Square West (17th Ave. South), 1/2 block north of Roy Acuff Place:

Looking west from Music Square West (17th Ave. South), 1/4 block south of Division St:

[nashvylle]

Is the signage at other locations that small? 

[Nash_12South]

6 hours ago, nashvylle said:

Is the signage at other locations that small? 

I think so. They may feel the "brand" doesn't need to advertise it's existence, like say a Holiday Inn.

Edited June 24, 2020 by Nash_12South

[markhollin]

Virgin Hotel is scheduled to open this Wednesday.

More at NBJ here:

https://www.bizjournals.com/nashville/news/2020/06/29/virgin-hotels-opening-on-music-row-july-opening.html?iana=hpmvp_nsh_news_headline

[PillowTalk4]

On 6/24/2020 at 4:54 PM, Nash_12South said:

I think so. They may feel the "brand" doesn't need to advertise it's existence, like say a Holiday Inn.

That may be the case and I have no issue with that, but the sign on the corner in the picture below is poorly placed and sized to me .  At least I've not seen a photo yet that you can see the entire sign and make out what it says without having to zoom in on it.  You probably can't see it from street level in that area because of the overhang for the balcony that is below it.

[donNdonelson2]

As one might expect, the Dallas Virgin Hotel has big signage! 

[titanhog]

There must be some Music Row issue with large signs...because if this were located downtown, I would imagine a huge neon sign would be added.

[ArchitectBarbie]

3 hours ago, titanhog said:

There must be some Music Row issue with large signs...because if this were located downtown, I would imagine a huge neon sign would be added.

I suspect there are signage guidelines in the Music Row historic overlay for New Construction.

[markhollin]

The Virgin Hotel opens today, including the poolside bar/restaurant and the primary dining room known as the Commons Club. The Funny Library Coffee Shop will also be open next to the first floor lobby.  All are open to the non-guests.

More at The Tennessean here:

https://www.tennessean.com/story/money/2020/07/01/first-look-photos-virgin-hotels-nashville-music-row-opens/3267847001/

And behind the Nashville Post paywall here:

https://www.nashvillepost.com/business/development/article/21138998/virgin-hotel-opens-on-music-row

All pics courtesy of Alan Poizner of The Tennessean:

[MLBrumby]

That top floor bar looks awesome!