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That stinks, but hopefully it'll be better integrated than TRUIST.  Couple things - I wonder if they'll just have it on that side since that side of the handle face is vertical.  The other side is angled, so not sure how signage on that side would work, unless they angle the backsides of the letters to match.  Also, the handle is lit from a row of LEDs along the bottom edge, so are the letters going to cast shadows above and ruin the entire lighting scheme?  Maybe they have some workaround...

Edited by turbocraig
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Concerns over signage on Charlotte buildings is nothing new, of course.  Over a century ago (c. 1907-09), the Selwyn Hotel and the Independence Trust Building (both demolished decades ago)  were built almost adjacent to each other on the first block of West Trade Street, between North Tryon and North Church Streets.  Independence Trust made it known that they wanted to install and illuminate the letters "IT" on top of their building.  The owner of the Selwyn Hotel responded that they would place a large "SH" on top of the hotel.

Needless to say, this never happened.  Was it ever seriously considered?  Doubtful.  But the story has been around for decades.  

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On 9/27/2023 at 2:53 PM, turbocraig said:

The other side is angled, so not sure how signage on that side would work, unless they angle the backsides of the letters to match. 

If they angle the backside of the sign to keep it vertical on that one side, it will definitely wreck the pointed asethetic of the top of the building from the North-South vantage imo  

IMG_4556.jpeg

Edited by Crucial_Infra
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