Major city downtowns cannot really be self-sustaining if there isn’t an influx of out-of-town dollars coming in. Orlando is unique in that it is so decentralized that despite the 60+ million visitors, I would guess that maybe 1% of them visit downtown or even know it really exists. Even those visitors who are going to KSC or the beaches do not pass downtown.
It wasn’t always like this. In the heydays of Church Street Station, downtown was getting a few million visitors a year. We all know the ending — Disney did not like visitors leaving the resort and thus opened Pleasure Island. It was followed by Citywalk.
Given that both employers make up a huge percentage of the population and the incentives to spend their off time and money there, Church Street effectively died overnight.
I do find it interesting that a lot more people are aware of Winter Park and have at least some curiosity about it. It does appear in a lot of “top 10” lists that make their way around.
The Visit Orlando campaign also proves this point. They run commercials in major markets across the country and largely focus on theme parks or what I assume is Wekiva Springs. I truly don’t understand why Visit Orlando is campaigning for Disney or Universal when they already do it themselves and better. I suspect that is one of the reasons they did not receive tourism tax funds.
Yet, DTO got the Unbelievably Real mural on an empty ugly lot. Somewhat comical.