it seems to me that the majority of sportscasters already view Carolina/Atlanta as a pretty big rivalry. the way they talk about each of their upcoming games against each other as if they are among the top games of the season. all last week sportcenter alone was hyping up sundays game. i guarantee you that the last game of the season, in Atlanta, will be extremely boosted as well. the fact is that these are two good teams, both are in the same division, both have great chance of appearing in the superbowl(falcons just missed it last year, but now with the eagles playing the way they are...) They really have no choice but to become heated rivals.