The Mast Store is owned by a family which is generous, moral and community-minded. The Valle Crucis store is a National Historic Landmark. They have expanded but it just might be that their risk was to come to towns in the early stages of revival and contribute to the town's renewal. Their original tagline was they offered everything from "caskets to clothespins." (True. They had a pine box early on.) My thought, by asking the original question in this thread, was to wonder about the expansion of a diversity products for purchase, especially unique and well-made (non-big box) clothing and iron ware and candy and crafts and toys. This incarnation of a general store offers such rich diversity.