Indeed.
The build up to the announcement irked me, and an inbox full of messages using identical language to tell me this was a 'Big Deal', left me with the impression that I was being sold something I might not want. But it's starting to grow on me...
It's very early in the process, so specific critiques are probably foolish, but I do have one issue that I hope they address. An event like SXSW is continually successful because everything about it reinforces the idea that Austin is the Place for that event. The name (at least from my spot on the map), the bands, and the surrounding culture all make sense in that specific location. The use of the Calder is a small nod to this concern, hinting at the impressive collection of sculptures already assembled around town, but is there much else to tie together location and event? If this event proves a success, what