I really hate this. Grocery shopping in NWA is really not up to par with most areas our size, or even much smaller areas for that matter.
I recently visited the massive new Kroger superstore in Saline County. It offers such a better experience than anything we have here in every single way. More products than Walmart or Harps, better deli, sushi bar, very large organic/natural foods section, florist, Starbucks, bakery, etc.
I also recently visited a couple of friends, one in Lubbock and one in Tallahassee. The United stores in TX and the Publix chain in Florida are just incredible upgrades over what Walmart and Harp's offer.
Natural Grocers, Fresh Market, Ozark, and soon Whole Foods, are all nice alternatives. But I really am not happy with any of the larger offerings here. I have a hard time believing a very nice Kroger store would not do well. I would travel a little further just for the better experience.