I'm pretty involved in this deal and I don't think it is desperation at all. BCBS, IBM and almost everyone else in the IT industry have a serious business problem that we are attempting to fix with this consortium.
If we can be successful here, and I believe it will take 5-7 years to really make an impact, this area can be a magnet for IT talent. It could be a really nice economic bump for the midlands and SC.
My opinion all along has been that Innovista should be a place where new companies form and grow around technologies that are developed at USC, or other in state institutions. I just don't think it is realistic to expect big, established companies to set up shop there.