TJs vs. Whole Foods
I love the TJs in NN, and shop there every time my job takes me to the peninsula. But I'd never compare the selection in a TJs, with 2500 SKUs, with a Whole Foods with 15,000. Believe me, I've shopped in both, and there is no comparison -- in selection, mainly. They just are different stores, with different goals. It will be a long wait for a WF in HR. There will be one in Richmond before there is one here, and the reason is simple market demographics.
I once drove a '74 Datsun pickup. It got me and my stuff from point A to point B. Now, I have a nice topped-out BMW X3. It also gets me and my stuff from point A to point B. But I've never compared the price of the Datsun to the price of the BMW.
If you want good service, cleanliness, a wide selection of high quality organic and other premium quality food, and to spend money with a company with good environmental practices, you're going to pay a little more for those qualities. It is that simple. I'm willing, and apparently lots of other people around the country are as well. I just don't know if there are enough in HR to attract WF.