Wheelhouse was mentioned above as re-conceptualizing. Here we have New Hotel Mertens who has had its rooftop and corner open since June; and is now shuffling the deck a bit before opening its regular restaurant back-up in a couple of months:
1) deletes the words "New Hotel" from its names, which I always liked. But I get it (begrudgingly).
2) moves toward a French steakhouse approach, while still keeping its bistro-center. I liked it as it was, but again I get it. French is a difficult sell here, so make it a little more approachable for the meat & potato crowd.
3) For its corner spot: in the AM a focus on beignets & cafe au lait and presumably PM/late-night on frites & poutine. While I can sort of tolerate the other changes, these two changes Im actually very excited about. They'll probably nail both of these (beignets & poutine), which, when done right, can be awesome. I understand why GRBJ is focusing on the name change, but this last one is what really grabbed my attention.
https://grbj.com/news/food-service-agriculture/mertens-hospitality-renames-three-concepts/