I should have been more clear- yes, i totally agree that there are a ton of great destinations along the west end corridor. However, at the end of the day riders have to go home to sleep. And at the beginning of the next day, they need to find a way back to their bus stop. West End just doesn't strike me as having many transit friendly residential or mixed use areas within walking distance of the proposed stops. People would either be driving in to use BRT or transferring off of other bus lines (and since we don't have free transfers and few of our bus lines intersect outside of the depot, this process scares away potential transit converts). I don't see BRT being much of a game changer if most new riders have to drive a car to access it. Aside from tourists staying in downtown hotels and officeworkers on their lunch break, there is not a huge built in ridership along West End. My impression from regular bus use is that the current service is quick, reliable, and appropriate for this corridor. I've certainly never had trouble finding a seat on the 3, 5, or 11 and I ride these routes regularly.
Charlotte, on the other hand, has dense®, walkable neighborhoods within a block or two of the arterial all the way out past White Bridge. Tourists (literally) come and go and they also don't vote in Davidson County. I think if we want to get the ball rolling on useful next gen transit, we should be thinking of ways to entice residents. They are the ones capable of generating long term support.