Although I do also question the name of this project and potential name of this corridor, I do believe that this product is the perfect opportunity for the "suburbanite" who has never experienced living in or near the center city, but has heard all the great things and wants to experience living in an urban setting, the opportunity to experience an urban lifestyle; while at the same time purchasing a product (1400+ sf condos or 1800+ sf townhomes) at the same price per square foot they are use to paying in "suburbia". Charlotte's center city is evolving and has only began to offer a "real" urban lifestyle over the past 5 years. This project gives people options in housing types at the urban core of the city.
Saussy Burbank is the builder for the residentail portion of this project. They have a great track record and from what I have seen from them they build good residential single family homes and townhomes(e.i. Garden District Row on 8th Street). Any project that aims to bring life back to a abandoned and run-down corridor can't be viewed as a cookie cutter project.