JoeDowntown/GRDad,
It's not unprecedented. The DDA gave $50,000 to River Bank Books That investment lasted 10 months. But I have mixed feelings about perceived "subsidies" to retailers. Which businesses do you choose to support? What about longstanding businesses that have struggled and survived on the thinnest of margins (and losses)? What if a longtime current retailer wants to expand? Do you give them an incentive too?
I'm all for developer tax credits, brownfield credits, ren zones, etc. It's been very successful. But what happens after that? The developers need to have imagination and action plan to draw the right retailers.
Frankly, most of the issues with empty storefronts aren't with the newer developments/revitalization efforts. I'm overgeneralizing here but the chronically stagnant storefronts tend to be with the landlords that have owned the buildings the longest. Or worse yet, the landlords are absentee in a sense and are represented by some of those unimaginative realtors that represent them. Is it apathy or lack of imagination/motivation?
The best developers have a face and a stake in this town and are extremely motivated to create a lifestyle/retail mix that is going to attract millenials to living downtown. Sam Cummings/Second Story, John Green/Elevation Group, Eric Weinsma/Terra Firma, Brice from Virgin Soil...they are the innovators. You bump into them all the time downtown, they're engaged.
Also, did you notice what age group these guys are in? Not really a coincidence, me thinks.
But I can guarantee if I see a Grubb/Ellis or Hinman Company "For Lease" sign up in a storefront window...it's probably gonna say "For Lease" in that window for a very, very long time. There's a disconnect with ownership/motivation.
Regarding the DA/City attitude of protecting existing businesses from competition...that's a serious cancer on retail progress. They seem to get that we need a big mix of bars/restaurants/entertainment. But not lots of different clothing/bookstores/jewelers, etc, etc????
Downtown is a pool where everyone with a vision should be able to dip a toe in...the water should be fine. If the water is a little funky around here it's because the kiddie pool is lukewarm and stagnant.