And if you want to be really cool and European you have to pronounce it "Hoi-M", like they do in Stockholm and Copenhagen.
H&M in our downtown? Dunno, too good to be; with our luck, it'll end up on I-Drive next to Wonder Works (or whatever it's called). Besides, H&M was only cool when I was living on student loan money in London. I got a job now.
By the way, the H&Ms I've seen in the northeast cities, like Philly and NYC, are urban storefront models and stand alone, just like in Europe; and yes, people go Ikea-style silly when they open in a new market. But whoever described them as Zara-lite, got it right, the clothes are cheap and still look nice, but do fall apart after like 2 or 3 trips to the washing machine.
Quick question though, for everyone, speaking of Victoria Secrets and tattoo shops in downtown; How many would support adult entertainment in downtown? Would there be support amongst the pro-urban-folk for the city permitting adult uses downtown?