During a period of underemployment in my chosen profession, I worked at the main Schuler store as a book seller. It was a great job, though the pay was low, but as far as retail work goes it was great. Wonderful customers, good coworkers, incredible management/owners. Everything I know about the Borders/Schuler distinction comes straight from Schuler training--though I probably have broken some agreement of some sort by revealing as much as I have (LOL). At any rate, it's a constant frustration to the Schuler-ians that they are often considered to be the same as Borders.
There was one day in the Christmas season; I don't know if I was distracted, or what, but I actually answered the phone "Borders Books and Music"... I almost died of embarassment...