Then Fayetteville’s name should come first in the market name then. It should be 29/40, not 40/29. When the TV market was started Ft. Smith was the larger metro and city. That is no longer the case. NWA metro population is over half a million, Ft. Smith’s is about 250,000. Fayetteville is the second largest city in the state. Springdale is not too far behind Ft. Smith either. In fact, the other two main NWA cities Rogers and Bentonville are not too far behind Ft. Smith in population. NWA is only behind Little Rock in everything now but the TV market. NWA has the only other professional baseball team in the state, the only other Children’s Hospital campus, the only other National Airport. Why do the call letters of Channel 5 still say KFSM, when it has no presence in Ft. Smith anymore? There’s really not much room for growth between Fayetteville and Alma anyway. The I-49 section between Alma and Ft. Smith isn’t supposed to be complete until the end of the decade.