I've lived in both Jacksonville (7 years collectively) and Orlando (7 years), as well as other areas of Florida too. I prefer Jacksonville over Orlando. Why? Because it's closer to the beach and there's more to do in Jax than to just hang out at an over-priced amusement park. There are also things of interest for someone that's not in their 20's & 30's to enjoy. The city as a whole offers a diverse collection of different areas to choose from...San Marco, Riverside, Avondale, Downtown, the Westside, the Northside, Southside/Baymeadows/Deerwood and of course the beaches...Neptune, Atlantic, Jacksonville and Ponte Vedra. Jacksonville hosts an NFL team (Go Jags!), the Jacksonville Suns baseball team, a wide selection of colleges (UNF, JU, FCCJ, Jones, etc.) and an impressive line up of shopping/retailers around town...especially at the evolving St. Johns Towncenter. You have easy access to Atlanta (5 to 6 hours), Savannah and the Carolinas (5 to 6 hours); while being within 3 hours of the capital, Tallahassee. You have Amelia Island to the north and St. Augustine to the south...with Daytona and Orlando a short drive away...in case you'd like to go for a visit. Lastly, it's the 'true south' so people tend to be friendlier, which is a big plus in my book.