QCMarketer
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Posts posted by QCMarketer
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Thanks ricky_davis_fan! It will be interesting to see if the live/work/retail units happen. Charlotte hasn't been kind to those kind of units- the Hill/McNinch ones struggled as did Abbott.
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Any word on the Biltmark property progress? I'm working on estimating all the potential future pop for the area for a super cool local retailer studying the area and it would be great to know what the scale is. It's the only proposed project I don't have a unit count on.
Also regarding the McAlpine property- I don't think he'd have to file anything because of the overlay.
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Thx Escapists. I agree there's potential with such a neat name like Optimist but ironic nonetheless. The "rebranding" is really just renaming a defunct project (not too hard to figure out which one) so singular building right now, but did want to develop relationships with Area 15, etc. but also the actual neighbors (which is what I'm stuck on). What's interesting is that Optimist Park actually runs all the way up to Matheson so includes the breweries. I just don't think a lot of Charlotteans have awareness of Optimist Park which was something we debated in naming discussions (include Optimist in name or not) or not stake claim over the name if neighbors object (In which case it opens to the doors to other more descriptive or creative names).
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If you start to think of NoDa as stretching from Parkwood at the Optimist Park / Belmont Nexus to Sugar Creek and from the LRL to Plaza, you will see what I see when I say unrecognizable. And even within the current neighborhood "proper" there is a lot of juicy land to developers with bankrolls and ambitions to assemble current lots and properties into larger developments.
I don't think it is inherently a good or bad thing, the neighborhood just needs to make sure it is well organized and ready for this flood. It needs to make sure it strikes a balance between rolling out the red carpet and obstructionism. Elizabeth for instance (and I know I will piss off some people here) has become obstructionist and has been stuck with a dilapidated strip mall for years now (though maybe it has started to come back to center with the Winter rezoning). On the other hand southend has no organization and it has been a free-for-all for developers.
NoDa is well organized with some practically minded folks and will do just fine IMO. I agree with Ricky_Davis that it is going to be THE place to be in Charlotte in 10 years.
I've been lurking for 8 or so years and finally came out of the closet so nice to meet you all (many I know offline). Do you think that the general (non planning) population knows where Optimist Park is? Your point about being well organized is definitely relevant. I did a long search for leadership in the area and there seems to be a vacuum (at least online anyway). There is an opportunity to set the tone and be thoughtful about progress, but you need one or two zealots to lead the way as opportunity is knocking at the door.
We're working on rebranding a community there and wanted to get feedback on name suggestions.
FreeMore Projects (West Morehead, Freedom Drive, Bryant Park)
in Charlotte
Posted
The interesting thing about the Live/Work units is it's very difficult to make them the right size. The fragmentation in the creative class sectors would in theory support all the freelancers / independent contractors in the world but our need to co-work and collaborate with others drives people psychologically away from working in a space like this, and most aren't large enough to handle even 5 workers like my firm. It makes them too large/expensive and the cost equilibrium is off.
In other news Ryan Homes did a presentation today to the board of realtors on their Camp Greene project (finally!) with renderings, etc. and want to get a model ready for February.