det_adam
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Thank you very much. This is a great board - I have been watching for a while. At first I was skeptical of the rather large Ford logos on the Ford Field roof, but I now understand that when live video footage of the stadium is taken from a blimp during a game, that is exposure for the brand and, in a way, the city itself. If it helps Detroit, I encourage it.
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The Ford logos are permanent. Ford decided to keep the logos up for viewing from downtown buildings, highways, airplanes, and blimps (which will prove a lucrative ad for Super Bowl coverage).