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Abraham Aboraya
Reporter- Orlando Business Journal
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Abraham Aboraya covers health care, higher education and technology. He generally thinks women are awesome and married one. Contact:
[email protected]; (407) 241-2895; @AbeAborayaOBJ
Here’s what we already knew: Florida Hospital is planning $270 million in women’s health services, including a new patient tower at the Orlando campus that will break ground Jan. 9; an 80,000-square-foot, four-story women’s health building at Celebration Health; and a two-story, 22,090-square-foot Women’s Health Pavilion at Winter Park Memorial Hospital.
That’s so 2012. Here’s what you didn’t know:
• Florida Hospital is breaking ground on its women’s tower — the only one of the three women’s projects to have beds — Jan. 9. The ceremony is from 9-10:30 a.m. at Florida Hospital Orlando.
• The first phase will be a seven-story, $165 million women’s tower. Eventually, the tower will be 12 stories tall and cost $210 million to build and outfit.
• The tower will have 332 beds when finished, and three floors with 108 beds will be kept as shell space. The first phase, which is scheduled to be open to patients in 2015, will have 14 labor and delivery suites, 72 beds of postpartum care, mother-baby and high-risk beds. Eventually, there will be 80 neonatal intensive care units.
• Services lines will include labor and delivery and high-risk pregnancy, and will focus on pregnancy care, obstetrics, maternal fetal medicine, infertility treatment, parent education, primary care, breast care, cardiology and wellness care.
• The projects will put 850 construction workers back on the job at its peak, and 1,700 full-time jobs will be created with the three projects. “The largest [portion of jobs] will be at the women’s hospital,” said Kari Vargas, assistant vice president of Florida Hospital Orlando Women’s Services.
• The tower will have 13 operating rooms for obstetrics and women’s services with the capability to fit daVinci robots for robotic and minimally invasive surgery.
• A mobile health coach will be debuted Jan. 9, designed to bring preventive services to women at their workplace and at home, that will include a “doc in a box,” said Marla Silliman, senior vice president of Florida Hospital, as well as the following services: mammography, ultrasound, DEXA scan, electrocardiogram, body mass index and skin analysis. The coach also will include spa services, such as massage and manicures.
“I think we’re very conscious that women are the thought leaders for health care, and we want to listen to them,” Silliman said.
But will it be a hospital-hotel hybrid, with amenities spilling out into the corridors? Not likely, said David Banks, administrator of Florida Hospital Orlando. The rooms will have what focus groups identified as important: privacy, and some environmental amenities, for example.
“They’re not looking to be in a fancy hotel,” Banks said. “You try to find the things that are meaningful and stay away from the things that are fluffy.”
By the numbers
Kaiser Health News released a nationwide analysis of the Medicare cuts hospitals will take in 2013. All nine Central Florida hospitals will take a cut:$11.5M: estimated financial impact of cuts to Central Florida hospitals based on net 2011 Medicare inpatient revenue
-1.38%: Leesburg Regional Medical Center’s cut — the biggest in Florida
+0.68%: West Kendall Baptist Hospital’s bonus in 2013, the biggest in the state
Source: Kaiser Health News
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