Honestly there are quite a few inconsistencies between this site and the rest of the trump projects. The General Feel is very lowbrow as far as websites go, at least in comparison with other "product launch sites." Its just way to unprofessional for Trump.
I consider myself to be some what of a "typophile" and the biggest thing that tells me this site was not put together by TrumpORG is the logo and the Typography. The logo used on the site is a grayscale diamond with a serif T. Firstly the could be argued as minimalist, but the diamond with the hard grayscale gradients looks unprofessional, not to mention the T is not the Trump T. The Cross Stroke is way too wide and its a transitional typeface instead of a strict serif. The Logo looks like a little kid made it, I could replicate it in minutes. Not to mention the typography of the headline is way too quirky for Trump, its also completely horizontal. His logos are consistently vertical, with an identifying logo on top and the with a serif T in a stylized feature. The TRUMP is a trademarked look they wouldn't manipulate it. Here is an example.
That is just my take on the sites typography. I am confused about all these uncharacteristic features however, because it does say at the bottom it is Trump Org Copyrighted 2008