I don't post that often, but I am a bit of an amateur expert on H&M locations and couldn't resist -- in DC, they opened their area flagship store in a long-defunct department store site that anchors a downtown shopping district still in a very very slow retail revitalization process -- so it seems like they certainly have a business model for supposedly risky downtown locations. Granted, the DC site had tons of amenities (on top of a Metro station, etc.) and greater population density in surrounding residential neighborhoods, but I think, I hope, I really hope that this bodes well for getting a branch downtown. People go Ikea-style insane when these stores first open, it would be an awesome asset for downtown.