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Downtown Winston-Salem Theatre District


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A Downtown Theatre District would include a new 500-700 seat theatre that would replace the aging Arts Council Theatre on Coliseum Drive, a National Black Theatre Hall of Fame, renovations to Stevens Center and expansion of the lobby and auxiliary areas, a new Central Library on the site of the current Winston Square Park, and a new downtown park across the street between Spruce and Poplar. Estimate of the total cost of the several projects is almost $80 million, not including the cost of real estate, infrastructure, fundraising and other expenses.

“All of these projects are in some stage of consideration or development,” said Milton Rhodes, President and CEO of The Arts Council. “Clustered to form a downtown campus – a Theatre District, their impact would be magnified and together become a destination that will draw tens of thousands of people annually with substantial economic impact. We hope this report will open up discussion in the community and between stakeholders and others about the future of Downtown Winston-Salem and how we can capitalize on our assets and our reputation as the City of Arts and Innovation.”

It is estimated that the completion of a new National Black Theatre Hall of Fame, a 500-700 seat theatre, and a renovated Stevens Center would draw 138,000 new audience members to the Downtown Theatre District each year. This number does not include library patrons which now account for some 1000 visitors a day.






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