[Orlando or Jacksonville]

Wonder why the ones in South & Central Florida are so sub-par? The business model for the Jax stores are very different from what you guys describe. It is identical to a Macy's here as far as clothing selection.

[Orlando or Jacksonville]

Where are those two malls going to be located? Are they traditional enclosed malls? Any trendy retail planned for them?

[Orlando or Jacksonville]

That is so strange that the Orlando stores are not like that at all. Maybe they didn't feel they could compete with the upscale lineup here. I didn't examine the Seminole Town Center location too much, but the location at West Oaks Mall is horrible. They don't carry Lacoste, they carry IZOD, lots of Haggar slacks type clothing, Gant, the men's cologne section isn't even up to date. I hope the Macy's they build at St. John's Town Center is of the caliber of the Millenia Macy's. The Burdine's conversions are still basically Burdine's, except for the Florida Mall, it carries some of the same merchandise as Millenia.

[Orlando or Jacksonville]

Yeah, Belk is definately not on JCPenny's level. They are Macy's without the name. It is hard to speak to the quality of the few in Orlando, but the one at the Avenues is very nice. They sell everything that Macy's does like Chip & Pepper, Kate Spade, 7 for all mankind, lacoste, and others. They are expanding into a new space to up their game. Since some of the brands they carry will have boutiques in the fall, such as Lacoste, they need to still remain competitive. They will also be competing with Avenues Walk, another upscale town center, when it opens across the highway next fall; not to mention phase III of the Town Center, which will include Macy's, Nordstrom & Neiman Marcus.